Experience
Three+ years across data infrastructure, pipelines, and models for SaaS, logistics, and e-commerce. SQL, Python, Snowflake, Tableau, Power BI - plus the dashboards and forecasts that make decisions move.
Data Marketing Manager (Part-Time)
Built a lead-tracking dataset capturing 50+ weekly outreach touchpoints for funnel analysis and quarterly revenue reporting. Engagement analytics across 4 platforms (Instagram, TikTok, LinkedIn, X) over 100+ monthly posts, plus a tracking framework for 12+ annual in-store events and citywide activations.
Data & Growth Analyst
End-to-end marketplace analytics framework using the AARRR model. 12+ core KPIs (activation rate, 7-day retention, review-to-visit conversion, LTV/CAC), CAC-sensitivity simulation across three monetization scenarios, and 8 prioritized A/B tests on onboarding, geo-ranking, and creator engagement before MVP.
Data Analyst (Practicum)
Data pipelines, models, and ETL across a 16-state dataset for operational analytics. Built predictive compliance models in Python to flag underperforming notary firms, lifting SLA adherence 25%. Slack-integrated multi-state reporting cut manual lookup time 85%.
Business Analyst Intern
Risk and pricing assessments via regression and cohort analysis lifted campaign ROI 15%. Governance and compliance review across 2M+ transaction records. Channel-mix and pricing optimization cut CAC 12%. Real-time Power BI / Tableau dashboards shortened reporting cycles 40%.
Operations Analyst
Influencer and campaign analytics drove 12% MoM user acquisition growth. Streamlined onboarding and scheduling lifted host retention 18%. Weekly dashboards delivered insights that improved campaign ROI 10%.
Consultant Intern
SQL pipelines for near real-time dashboards covering 5K+ daily e-commerce transactions, lifting reporting speed 40%. GMV-growth and pricing-elasticity analysis surfaced $1.2M in untapped revenue. Python imputation workflows raised dataset completeness 25%.
Education
UC Davis Graduate School of Management - MSBA Fellowship Scholar
San Francisco, CA
Shanghai Sanda University
Shanghai, China
Certifications
Core skills